HomeAugmented RealityAdvena AR

Advena is a virtual reality (VR) resort that responds to our desire for escapism during the pandemic – discovering an idyllic landscape of tropical fauna, colourful architecture, opalescent orbs and warm beaches. The work explores the ecological and social impact of tourism and its corresponding resorts.

The full experience of Advena, shown within luxury hotels, is designed to be an overstimulating sensory experience, highlighting the excessive nature of current fast lifestyles and our craving for more stimulation. Throughout the experience, you are encouraged to remain our the pathway. People don’t often question why they are following routes that are laid out for them, nor do they question their susceptibility to influence.

Credits:

Augmented Reality: Bamsound Creative

Creative Direction: Georgia Tucker