Advena is a virtual reality (VR) resort that responds to our desire for escapism during the pandemic – discovering an idyllic landscape of tropical fauna, colourful architecture, opalescent orbs and warm beaches. The work explores the ecological and social impact of tourism and its corresponding resorts.
The full experience of Advena, shown within luxury hotels, is designed to be an overstimulating sensory experience, highlighting the excessive nature of current fast lifestyles and our craving for more stimulation. Throughout the experience, you are encouraged to remain our the pathway. People don’t often question why they are following routes that are laid out for them, nor do they question their susceptibility to influence.
Credits:
Virtual Reality: Hoare Lea
Augmented Reality: Bamsound Creative
Soundscape: Bobby Hex
Fabrication: Neon & Graphical Tree
Curatorial Support: Offsite Projects
Food & Beverage: W London
Installation: Georgia Tucker & GOC Electrical
Proposal Support: Arebyte Gallery
With a special thanks to Chris Lane, Graham Cowell, Scott Marshall, REI plc, Louise Neville, Leah Woolford, Dylan Coopoo, Leslie Sarfati, Ben Cowtan & all the staff at the W London.